Building a High-Performance Business

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All top-flight CEOs run high-performance businesses. But this begs the question – exactly what is a high performance business? What are the benefits of a high-performance business?

A High-Performance business has five distinct characteristics. Specifically a high-performance business is a business:

  1. Which is focused on serving a specific market niche and is systems driven
  2. Where everyone has a job to do, knows how to do it and executes it daily
  3. That can operate without you and still provide the same high standards you provide when you are there
  4. Where the Team Leader can take at least eight weeks off per year (two months) and still have a growing business
  5. Where a combination of the above factors allows the Team Leader to sell his or her business for a significant profit when ready to retire

Does your business look like this? Does this sound attractive? Most agents we talk with would love to operate a high performance business. Invariably they ask what does it take to build a high-performance business. Like any journey, there are number of steps that you must take to build a high-performance business. There are a least four things you should focus on as a business owner if that is the direction you want the business to go.

  • Focus on specific market niches – do not try to be all things to all people; the most profitable businesses focus on a very small niche but execute brilliantly
  • Build a team of at least two ( i.e. you and an admin assistant); without some kind of help you cannot build a high-performance business
  • Relentlessly focus on teaching your team your standards – the ones that made you successful; only when they understand and have internalized these standards can your business grow your way 
  • Think repeatable systems; find out what worked, analyze it carefully and try to get the same results with your team members

Building a high-performance business is not easy. The Real Estate CEO is focused on taking aspiring CEOs through the various steps to build businesses just like this. Like any journey, it starts with the first step.